1031_消費者行為_四技經管系四甲

Course Period：Now ~ 2015-10-04

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Course Intro

Course Plan

教學目標：The purpose of this course is to assist students to apply psychological research methods in commercial and consumer behavior area. Students are required to review relevant articles and make class presentation. Besides, all students are required to participate in marketing practice in some projects.

Textbooks

李文玄老師消費者行為自製講義

Teacher / 李文玄

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