1032_行動商務_四技工管系四甲
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Course Intro
Course Plan
教學目標：課程主要由管理觀點出發來探討電子商務概念，從基礎的歷史到架構以及各類型交易模式擴大到企業內網路、企業間網路以及電子付款和交易安全等。最後會提到電子商務行銷、策略及其在各業別之應用與影響。
Textbooks
E-Commerce 2014, Business, technology, society, 10th edition, Kenneth C Laudon, Carol Guercio Tracer
Pearson publication, 2014.
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工作分配表
Teacher / 邱慧怡
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