1041_行銷研究_四技經管系三甲
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Course Intro

Course Plan

教學目標：1.使學生學習到以科學研究方法調查市場之需求、態度與行為 2.使學生學會操作eicp消費者行銷資料庫 3.使學生學會問卷設計, 發放, 分析的完整步驟
 Textbooks
黃俊英著，2009，行銷研究概論，五版，台北：華泰
Teacher / 李文玄

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