1041_行銷管理_四技經管系二乙
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Course Intro
Course Plan
教學目標：本課程乃有系統地探討行銷管理理論及其應用，強調重要觀念的解析，並以國內外實例與生活見聞來解釋學理的應用。藉以提升同學對行銷議題的興趣、培養同學分析與解決行銷問題的能力。並藉由創意行銷競賽，提供學生發揮行銷創意的實作舞台。
Textbooks
曾光華，行銷管理概論-探索原理與體驗實務，前程文化，2014年5版
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week01_課程簡介
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Week02_Ch01_行銷的定義與內涵
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week03_颱風放假
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week04_Ch02-03_行銷環境&道德
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week05_Ch04_行銷研究
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week06_Ch05_消費者行為
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week07_Ch06_組織行為
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week08_Ch07_STP
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week09_期中考
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week10_Ch08_產品策略
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week11_Ch09-10品牌經營&體驗性銷
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week12_ch11_制定價格
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week13_Ch12_建設行銷通路
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week14_Ch14_整合行銷溝通
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week15_創意行銷工作坊
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week16_專題演講
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week17_殘酷舞台
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week18_創意行銷競賽暨成果發表會
Teacher / 孫儷芳
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