1072_數位行銷_四技經管系四甲
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Course Intro

Course Plan

教學目標：提供學生豐富的數位行銷知識，建立啟動數位行銷所需的有資訊及實用的學習方法，協助學生掌握數位行銷重點觀念，始其具備理論與實務鏈結的能力。
 Textbooks
自編教材
  • fb廣告
  • Google ads
  • Ads進階_01轉換追蹤.pdf
  • Ads進階_02成效追蹤與最佳化.pdf
  • Ads進階_03關鍵字最佳化.pdf
  • Ads進階_04文案與額外資訊最佳化.pdf
  • Ads進階_05最佳化實務.pdf
Teacher / 孫儷芳

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LINE sharing feature only supports mobile devices