1091_行銷企劃實務_四技經管系四甲
Course Period：Now ~ Any Time
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Course Intro

Course Plan

教學目標：
  • 行銷企劃的目標
  • 外部環境分析
  • 內部環境分析
  • 激發行銷創意
  • 新產品上市企劃
  • 企劃架構重點與簡報
  • 範例 企劃書
Teacher / 張瀞

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