2021spring_Integrated Marketing communication_Department of Business and Management 4 A
Course Period：Now ~ Any Time
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Course Intro

Course Plan

教學目標：提供學生豐富的整合行銷傳播知識，建立市場所需的批判性思考、解決問題能力，協助學生掌握整合行銷傳播重點觀念，始其具備理論與實務鏈結的能力。
 Textbooks
自編教材
  • Podcast
  • 整合行銷企劃提案架構.pptx
Teacher / 孫儷芳

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