2021spring_Marketing_Department of Mechanical Engineering 4 C
Course Period：Now ~ Any Time
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Course Intro
Course Plan
教學目標：1. DEFINING MARKETING AND THE MARKETING PROCESS.
2. UNDERSTANDING THE MARKETPLACE OF CONSUMERS.
3. DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY AND MARKETING MIX.
4. EXTENDING MARKETING.
Textbooks
行銷管理 (Kotler & Armstrong: Principles of Marketing 18/E), 廖淑伶‧馬友薏編譯, 高立,2022
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syllabus
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Report Format_Marketing 2022
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Form-Project 1 Peer Review
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Form-Project 2 Peer Review
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Class Projects_Marketing 2006~2020
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Report Example
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MS_OFFICE檔案壓縮
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簡報輕鬆做
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向科特勒學行銷
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2021誰是接班人職涯營活動
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Statement of Ethics - The American Marketing Association
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世界人權宣言
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The Universal Declaration of Human Rights
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「美麗可以不必殘忍」 台大動權社揭露動物實驗產品
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《禮記‧學記》白話解
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改造槍枝泛濫挨批放任 標檢局：配合修正
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工研院：台半導體產值 今年有望重返全球第二大
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載運機翼的夢想運輸機 波音首次在日本公開內部(影片)
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本學期學輔組職涯活動一覽表，報名表連結：
Teacher / 張文慶
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