2023fall_Service Management_Department of Business and Management 1 C
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Course Intro

Course Plan

教學目標：1.Understand the latest in service management thinking. 2.Study service theory and practices to grasp strategies of successful firms for future benchmarking. 3.Explore how information technology can boost service firms' competitiveness. 4.Recognize the importance of managing service encounters for customer satisfaction. 5.Acknowledge entrepreneurial prospects in services.
 Textbooks
Bordoloi，Fitzsimmons,Fitzsimmons, (2019) Service Management: Operations, Strategy, Information Technology, 9th edition, McGraw-Hill,
Teacher / 杜海勇

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