教學目標：Managerial economics is a field that deals with managing a business or organization's scarce resources. This course will introduce the fundamental principles of microeconomics that are most relevant to managers. It analyzes how markets function, the economic behavior of firms and other economic agents, and their social or economic implications. The course integrates global business issues and practices, teaching students to allocate scarce resources and develop competitive strategies. It will provide a foundation for further management, accounting, finance, and marketing studies. This course aims to develop students' ability to analyze economic environments and identify the benefits and costs associated with business activities. It also helps students understand the constraints that firms face in different economic scenarios, allowing them to make optimal choices to achieve managerial objectives. 管理經濟學是一個研究管理企業或組織稀缺資源的領域。 本課程將介紹與管理者最相關的個體經濟學基本原理。它分析市場如何運作、企業和其他經濟主體的經濟行為及其社會或經濟影響。本課程整合全球化商業問題和實作面，教導學生如何分配稀缺性資源並制定競爭策略。管理經濟學將為進一步的管理、會計、財務和行銷研究強化基礎。本課程旨在培養學生分析經濟環境並確定與商業活動相關的收益和成本的能力。 它還幫助學生了解企業在不同經濟情境下面臨的約束，使他們能夠做出最佳選擇以實現管理目標。