教學目標：This course will introduce students to the key principles of microeconomics that are most relevant to managers. It focuses on understanding how markets work, how companies and other economic players behave, and what economic and social impacts they have. It also considers global business issues and equips students with the knowledge to allocate resources wisely and create competitive strategies. This course lays the groundwork for future studies in management, accounting, finance, and marketing. The main goal of this course is to help students analyze economic situations, identify the pros and cons of business activities, and grasp the challenges firms face in different economic scenarios. This knowledge will enable them to make optimal decisions to achieve managerial objectives.