教學目標：課程概述與目標：本課程目標在於提升學生對於行銷英文相關的聽說讀寫能力與技巧，進而強化學生任職於國際企業有關行銷部門的能力。本課程包含: 1.熟悉行銷英文相關用語 2.應用行銷英文詞彙 3.熟悉國際企業行銷英文相關文章 。 This course will promote students’ability to understand Marketing English magazines and papers and enrich their listening, speaking, reading and writing skills. Students will have the ability to understand Marketing English used in multinational corporations. .