2025fall_Introduction to Business_Department of Business and Management 1 C
Course Period:Now ~ Any Time
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Course Intro
Course Plan
教學目標:Understand core concepts of business and its environment
Develop teamwork, communication, and critical thinking
Explore entrepreneurship, management, and marketing skills
Apply knowledge through real cases and projects
Textbooks
Understanding Business:
Nickels, William G., James M. McHugh, and Susan M. McHugh. 12th ed. New York: McGraw-Hill Education, 2018.
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CH1
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CH2
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CH3
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企業策略、組織建構原則與設計
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企業管理概論
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人脈經營的藝術
Teacher / 杜海勇