教學目標：The course aims to develop students’ ability to: (1) design data-driven digital marketing strategies, (2) execute omnichannel campaigns across search, social, content, and email marketing, (3) analyze consumer digital footprints using analytics platforms, (4) evaluate marketing performance using ROI, attribution, and advertising effectiveness metrics, and (5) apply AI-assisted tools for audience targeting, content ideation, and campaign optimization. The course emphasizes ethical AI use, consumer privacy, and trust-building mechanisms in digital marketing.