1131_創意行銷設計_四技視傳系三甲
上课期间：从 即日起 到 无限期
LINE分享功能只支援行动装置
课程介绍
课程安排
教學目標：This course explores the possibility of core creativity in commercial design and marketing, and guides students to develop ideas, plan and design original and experimental marketing projects. Students will be urged through lectures, case studies, discussions and class improvisations.
课本&教材
Miles Young, 莊淑芬, 高嵐 (中譯), Ogilvy on Advertising in the Digital Age (數位時代的奧格威談廣告：聚焦消費洞察，解密品牌行銷), NY: Bloomsbury USA, 2018., 台北：天下雜誌出版社 (中譯), 2019. (ISBN 9781635571462)
教师 / 鄭興宗
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