2024fall_Creative Marketing Design_Department of Visual Communication Design 3 A
Course Period：Now ~ Any Time
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Course Intro
Course Plan
教學目標：This course explores the possibility of core creativity in commercial design and marketing, and guides students to develop ideas, plan and design original and experimental marketing projects. Students will be urged through lectures, case studies, discussions and class improvisations.
Textbooks
Miles Young, 莊淑芬, 高嵐 (中譯), Ogilvy on Advertising in the Digital Age (數位時代的奧格威談廣告：聚焦消費洞察，解密品牌行銷), NY: Bloomsbury USA, 2018., 台北：天下雜誌出版社 (中譯), 2019. (ISBN 9781635571462)
Teacher / 鄭興宗
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